Parliament Hill Medical center is a GP practice in North London.

Demographics.

They tasked us with creating a new logo and branding. The key part of creating a new brand was accessibility as many of the users and targeted demographics are people who may have sensory difficulties.

Creating a brand.

By creating a recognisable motif which takes direct inspiration from the NHS logo, utilising its font and colours, creating a brand which has a comforting recognition with its user base. The use of the city skyline within the logo is in reference to the iconic Parliament Hill view of the city. It was important for us to add a sense of uniqueness and local pride as GP practices often become a community hub and in many ways are the heartbeat of an area. Reflecting this sense of local pride will hopefully put people more at ease and perhaps make them more willing to seek help and advice for their medical issues.

Get The Jab Done

Parliament Hill tasked us with creating a versatile advertisement campaign, designed to be impactful across both digital and physical platforms, to raise awareness about flu vaccinations for pregnant individuals and children. We developed a witty and compelling slogan, "Get the Jab Done", to emphasise the importance of getting vaccinated. To amplify this message, we reimagined the iconic "Rosie the Riveter" poster, giving Rosie a modern twist - depicting her as pregnant. This playful yet powerful adaptation highlighted the critical message engagingly and memorably, encouraging women to prioritise the flu jab for their health and that of their children.