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Hogan Media
Hogan Media is a company spearheaded by Steve Hogan or "Hogie" who is a photographer specialising in celebrity snaps.
Creating an online personae
Our strategy for Hogan is to create an online persona to introduce his personality and market his photography in a more effective and efficient way. Through researching his contemporaries we were able to identify what they were doing right and what Hogan was doing wrong as well as discover new strategies for emphasising Hogan's portfolio.
Monetisation
A key task for this client was also monetisation by which he requested a way of directly linking a revenue stream to his Instagram. We did this by using the Instagram shop to directly link posts to opportunities to buy physical prints.
Behind the scenes
Behind the scenes reels were something we developed in order to boost Hogans personal brand through emphasising his vast amounts of technical knowledge as well as his stories and anecdotes. these ultimately helped audiences identify his character and created a unique buzz around his personal brand which was non-existent prior.
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